Visionary Product Leader | UX Innovator |
Strategic Collaborator
Seasoned product design executive with a track record of transforming user needs into innovative, business-driving solutions. Leveraging over a decade of experience in fast-paced environments, I excel in leading cross-functional teams to deliver intuitive products that set industry standards. Committed to user-centric design and strategic collaboration to create exceptional digital experiences.
UX Strategy Lab
Founder & Strategic UX Director
2024 - Present
Founded UX Strategy Lab to help growing businesses create digital experiences that actually work for people. Providing fractional UX leadership and strategic design services without the corporate nonsense, just straightforward expertise that delivers results.
Working with funded startups and established companies who need enterprise-level UX guidance but don't need a full-time hire. Focus on both strategic direction AND hands-on execution: wireframes, prototypes, design systems, and team mentorship that builds internal UX capabilities.
Specializing in AI + UX integration for companies building intelligent features that users actually trust and adopt, plus comprehensive fractional UX leadership for teams ready to level up their digital experiences.
Director of Product & UX Design
Resonate, Washington DC
Oct 2022 - February 2025
Spearheaded product excellence through visionary design leadership:
- Architected robust design systems that elevated user experiences across platforms
- Implemented cutting-edge research methodologies to drive data-informed design decisions
- Collaborated seamlessly with cross-functional Scrum teams to deliver innovative product features
- Championed user-centric strategies that consistently exceeded customer expectations and business goals
Founder & CEO
Chix and Wix, Washington DC
Jan 2023 - Present
Transforming passion into a thriving eco-conscious business:
- Founded a luxury candle brand, crafting hand-poured beeswax and coconut oil candles
- Developed unique fragrances and sustainable packaging to captivate discerning customers
- Scaled operations from concept to successful e-commerce platform, showcasing entrepreneurial spirit
Head of Product & UX Design
Brightfield, Washington DC
Aug 2020 - Oct 2022
Revolutionized B2B SaaS labor supply management through strategic design leadership:
- Orchestrated a transformative product vision, consistently achieving quarterly OKRs
- Led product team, fostering innovation and customer-centric solutions
- Cultivated cross-functional synergies, resulting in streamlined product development and enhanced user experiences
- Pioneered design innovations that maintained the platform's competitive edge in a rapidly evolving market
Design Director
Upside Business Travel, Washington DC
Nov 2017 - Aug 2020
Drove product excellence through visionary UX leadership in a fast-paced startup environment:
- Championed end-user focus, leveraging data-driven insights to inform full-stack product design
- Spearheaded go-to-market strategies for B2B and B2C products, emphasizing human-centered design principles
- Cultivated a high-performance design culture, overseeing recruitment, tool selection, and professional development
- Implemented design thinking and lean UX methodologies to create engaging, conversion-optimized interfaces
Senior Creative Director
Capital One, McLean, VA
June 2014 - Nov 2017
Revolutionized card and bank product design through innovative leadership:
Led cross-functional design sprints, driving rapid ideation, prototyping, and iteration cycles
Partnered with C-suite executives to align business strategies with customer-centric design solutions
Pioneered comprehensive customer research initiatives, translating insights into actionable product improvements
Mentored a cross-platform team, fostering a culture of excellence in end-to-end product and design processes
Design Manager
Siteworx, Reston, VA
Mar 2012 - Jun 2014
Orchestrated multidisciplinary design excellence across diverse client projects:
- Mentored and led a cross-functional design team, establishing best practices and operational standards
- Drove project success through expert guidance in all phases of the design lifecycle
- Created compelling deliverables including wireframes, prototypes, and user journey maps
- Presented strategic design solutions to clients, ensuring alignment with business objectives and user needs
EducatioN & Professional Development
Bachelor of Arts, Political Science -
Colorado State University
- Storytelling for Design - IDEO
- CSS Course - Learning Tree
- Flash Course - USDA Graduate Program
- Usability Conference - IXDA, DC
- An Event Apart Conference, San Francisco
- Modev, Washington, DC
- Product Led Certificate
Web Marketing Association Web Award - Outstanding Achievement, Web Development
eHealthcare Leadership Awards - Best Overall Website
International Academy of Digital Arts and Sciences "Webby Worthy" Award
Community Advocate Award - Web Design
Multiple Web Marketing Association Web Awards for Outstanding Achievement in Web Development